Thursday, January 21, 2010

Think outside the box....

We all know that it's a good idea to look for fundraisers at schools in your area, holiday fairs, children's festivals and book parties.  It's also a good idea to look at other avenues for your Barefoot business.  That being said, think of different places in your community that might be interested in having a fundraiser or showcasing your products.  I try to think about places where children and their parents congregate as possible business opportunities.

For example, I contacted our local Yoga studios to see if they were interested in promoting the yoga cards or the My Daddy is A Pretzel book.  I've found that yoga teachers and students love these cards, especially if they offer childrens classes. 

My daughter's dance class offers a variety of  classes for children of all ages and were thrilled to have a Barefoot fundraiser.  The Barefoot Book of ballet was perfect to showcase during this event.

Your local nursing home often has activity directors that are always looking for good activities for older people.  One director approached me at a holiday fair and told me that she has purchased Shakespeare's Storybook for a storytime and book discussion that her group holds on a weekly basis.  These stories are intellectually stimulating and interesting.  Best of all, she had several residents ask to borrow the accompaning cds so that they could listen to the stories in their rooms.  Fabrics of Fairytale and Tales from Celtic Lands are also great options for this type of venue.

Just try to stay inspired and get creative.  Looking at alternatives to the normal events often lead to success especially in the slower months of the year.  

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